Month: June 2017

Create an Editorial Calendar for Facebook and Social Networks

Create an Editorial Calendar for Facebook and Social Networks

Digital Marketing
Regularly publish attractive content, is one of the essential conditions to be successful on social networks. Still, we must not find ourselves without inspiration when the time comes, not just publish on the water according to his desires, in short have no control over his content management on Facebook, Twitter or other Linkedin . Here is a step in 6 steps, to create an editorial calendar in Excel, which can also be used by small businesses or SMEs that do not wish to acquire more complex tools - and paying - for content management. In Excel, start building your calendar, mentioning each week (number and dates). To constrain oneself to follow a day-to-day rhythm would be too tedious for most companies, and therefore not very operational. Complete the weeks for a period of 3 months (o
10 Google Analytics Tips for a Better Website

10 Google Analytics Tips for a Better Website

Digital Marketing
Google Analytics, Google's free tool, is primarily intended to analyze the traffic of its website. It provides information that can be used to improve its website and increase its visit potential. Here are 10 optimization goals favored by Google Analytics data Improve keywords in its pages Among SEO techniques, internal page optimization is an important step. The presence of keywords and key phrases derived from the one specifically targeted for the page, will contribute to the positioning of the page in the search results. With the Search Console tool (ex webmaster tools), Google allows to know for each page what are the words typed by the user that have resulted in the page appear in the SERPs and generate clicks (and therefore visits) . This allows you to refine your tactics keyword