Due to the latest news about the death of the Windows Phone, New York police have been forced to replace their 36,000 recently acquired Windows phones with iPhones. Microsoft has announced that they will not develop new features or new hardwares for Windows Mobile. Just two weeks before this statement, the company said: “We will. The smartphones concerned are the Lumia 650, Lumia 950 and Lumia 950 XL. The predictions about the death of the Windows Phone were divided. We should have had the chip in the ear while even Bill Gates did not use a Windows Phone.
In this article, we will discuss the reasons for this failure, what it means for current Windows users and what are Microsoft’s future plans.
The reasons for this failure
The first of two main reasons for the death of the Windows Phone is the lack of support from developers on the Windows platform . Second, the amount of users was way too low . Windows Mobile’s market share decreased by less than 1%, but never exceeded 4%. As a result, the number of Windows applications available has been very limited. However, Microsoft tried to motivate its team of Windows developers while they were having trouble handling platform support and updating applications.
Microsoft has tried to stop the decline and avoid the death of the Windows Phone by acquiring Nokia. In collaboration with former world market leader Nokia, he expected to grow and increase their market share. Unfortunately, this buyout was an investment that was not profitable and cost Microsoft at least $ 8 billion. The death of Windows Phone could be attributed to several reasons. One could be the powerful position of Android and iOS on the market. Microsoft’s Windows Phone platform failed to adapt to the powerful strategies of their competition and was trapped in a deadly cycle from the start. Windows application developers have limited support due to lack of users,
- The Windows Phone market share increased from 2.5% in 2015 to 0.1% in the first quarter of 2017. Today, 99.6% of smartphones use iOS or Android.
- In 2013, in the United Kingdom, the Windows Phone market share reached 12% and even 17.1% in Italy the same year.
- However, the numbers have never been good for their market share in the United States. In the United States, at their highest level, they reached only 5%.
- At their peak, Microsoft had about 800,000 apps on their Windows Phone App Store. At the time, iOS had about 2.2 million, while Android was close to 4.4 million.
- In 2011, Windows Phone had planned to increase its global market share from 3.8% to 20% by 2015 .