Everyone agrees that we need to invest in content marketing . To (better) present his products and services but also to tell the story of his company, share his vision and inspire. In short, produce quality content that will seduce and convince future customers. Yes but here ... Very few companies, small or medium, have the in-house know-how or the staff to develop an effective content strategy . Turning to an outside partner seems like the logical solution. If until now you've managed alone, it's time to move up a gear. And if you're wondering why outsource rather than engage, here are some things that should make you think: Vision. An external partner will have a different approach to your positioning, a critical eye on your competitiveness and your strengths compared to your compet
Regularly publish attractive content, is one of the essential conditions to be successful on social networks. Still, we must not find ourselves without inspiration when the time comes, not just publish on the water according to his desires, in short have no control over his content management on Facebook, Twitter or other Linkedin . Here is a step in 6 steps, to create an editorial calendar in Excel, which can also be used by small businesses or SMEs that do not wish to acquire more complex tools - and paying - for content management. In Excel, start building your calendar, mentioning each week (number and dates). To constrain oneself to follow a day-to-day rhythm would be too tedious for most companies, and therefore not very operational. Complete the weeks for a period of 3 months (o
Google Analytics, Google's free tool, is primarily intended to analyze the traffic of its website. It provides information that can be used to improve its website and increase its visit potential. Here are 10 optimization goals favored by Google Analytics data Improve keywords in its pages Among SEO techniques, internal page optimization is an important step. The presence of keywords and key phrases derived from the one specifically targeted for the page, will contribute to the positioning of the page in the search results. With the Search Console tool (ex webmaster tools), Google allows to know for each page what are the words typed by the user that have resulted in the page appear in the SERPs and generate clicks (and therefore visits) . This allows you to refine your tactics keyword
For you who are too busy to spend hours on your competitive intelligence: the Internet is full of practical, free and clever tools to get all the information you need to make the right decisions and outperform your competitors. Discover our tips and tricks to optimize your competitive intelligence without wasting time and taking advantage of it in your online store. If you do not have an online store yet, a simple keyword search in Google will give you an overview of the market players. For example, look for a product name associated with the word "buy" or "shop" to see online stores. Pay special attention to AdWords ads at the top and bottom of the results page as they show you who the most active competitors are and who are investing in acquiring new customers . Google Shop
Fear nothing. Hootsuite's digital marketing team has put together some quick tips to quickly create a leading digital strategy, even if you're not early. Rest assured, this guide will allow you to put together a solid strategy for the coming year. If you do not know where to start to set your goals, try the SMART method to set specific, measurable, attainable, timely, and time-bound goals. The basics of your strategy depend primarily on your goal. What are the most important indicators for your business? What return on investment do you expect? Your 2017 goals may be the same as last year, but they are likely to have changed to a minimum, due in part to constant changes in social media (and your business). If you do not know where to start to set your goals, try the SMART method to set
The Mobile World Congress will be organized in Barcelona as every year, from February 27 to March 2, 2017. And of course, Tellmedia will be there. But what is the Mobile World Congress (or MWC)? It is an event that brings together each year the mobile industry and related industries. It is organized by the GSMA. And every year, we always see more participants. In 2016, more than 100,000 professionals from over 200 countries gathered at this event. This is probably the biggest event of the mobile industry of the year. It was therefore essential for Tellmedia to go there. Mobile World Congress includes: an exhibition with more than 2,200 companies displaying cutting-edge technologies, a world-class conference featuring visionary lectures and debates, the best networking opp
Big mistake on our part ... However, "better late than never", so we make a small correction to try to catch up. We are developers , consultants and trainers of a computer services company:AXOPEN . We are about fifteen editors (about because some write more, see much more than others!) And we are all specialized in specific technologies. Because we are passionate and we want to share our daily life! During our missions, we often had problems, questions, bugs that we had to solve as best we could. So, after digging my head for several seconds, minutes, hours, and whatnot, and having foundTHE solution (or a solution a bit wobbly) , we thought we could benefit from it other people. "Our goal: to foster knowledge sharing in the IT world" Until now, we have mainly talked about IT and tech...