For you who are too busy to spend hours on your competitive intelligence: the Internet is full of practical, free and clever tools to get all the information you need to make the right decisions and outperform your competitors. Discover our tips and tricks to optimize your competitive intelligence without wasting time and taking advantage of it in your online store.
If you do not have an online store yet, a simple keyword search in Google will give you an overview of the market players. For example, look for a product name associated with the word “buy” or “shop” to see online stores. Pay special attention to AdWords ads at the top and bottom of the results page as they show you who the most active competitors are and who are investing in acquiring new customers .
Google Shopping is also a must to easily find the top sellers for each type of product searched for in the search engine.
If you already have an online store, here is a quick tip to easily find your closest competitors in terms of keywords: type “related: maboutiqueenligne.com” in the Google search bar.
For example, by typing “related: sephora.com” you can see Nocibé, Yves Rocher, Marionnaud etc. appear as the most direct competitors on Google.